WHAT WAS IT?

Casio celebrated a milestone Birthday in 2024, and to celebrate, the watch giant brought back one of their most iconic models; the Casiotron, but this time with a brand new design. The brief? Use the new design to drive brand salience amongst gen-z audiences. The result? Coverage across traditional, social and alternative mediums with the Casiotron selling out in under 5 minutes.

HOW DID I HELP?

Senior lead on the pitch, before taking the reins on all things comms—strategy, ideation, execution. From landing an eight-page Esquire feature to driving a standout 360 campaign, I helped take the account from pitch win to retained client.