WHAT WAS IT?

A community-led campaign that helped launch Baby Queen as Converse's new Brand Ambassador in 2024, which saw the artist put a call out for her fans to join her in appearing, and creating a music video, giving them the chance to authentically add to their portfolio in an otherwise gatekept industry. 

HOW DID I HELP?

From pitch to execution, I led an incredible team through the Converse x Baby Queen project, steering it to success with budget management and realistic timelines. This dynamic, ever-evolving campaign was both challenging and rewarding, showcasing my strengths in crafting compelling decks, solving problems on the fly, and building strong client relationships. The result? Over 30,000 organic views and a campaign I for one am proud of.