WHAT WAS IT?

An exhibition hosted at Somerset House exploring the origins and influence of Grime, told through the eyes (and ears) of esteemed music journalist Lloyd Bradley, Grime Author Hattie Collins and photographer Olivia Rose. In tandem, the exhibition explored how Hennessy became intrinsically linked with Black culture, from lyrics to Glastonbury stage props.

HOW DID I HELP?

Helped guide the team with a robust comms strategy that delivered a successful, multi-faceted campaign that saw the exhibition listed, mentioned and featured in all the right places, putting Hennessy back in the heart of the cultural zeitgeist, where it belongs.