WHAT WAS IT?

Kate Moss was appointed Diet Coke’s Creative Director, kicking off a three-year partnership that united two iconic names to celebrate their shared status as cultural legends. The collaboration centred on the "Love What You Love" campaign, championing self-expression and self-confidence. With Diet Coke and Kate already going hand in hand (sometimes literally), making it official was the perfect fit.  

HOW DID I HELP?

Leading on all comms in both planning and execution phase, from devising the strategy + approach, to creating several iterations of the proposal + event deck, to helping guide the team secure coverage across culture + mainstream press, with all activity underpinned by a huge project management job to execute the official launch party at Annabel's with several stakeholders at play.